How SEO can take your Paving Business to the Next Level
SEO is a powerful tool, but it can fail without a proper implementation strategy. That is why at dNovo Group, we help businesses like yours develop effective strategies that increase profitability. The goal is to make the website appear at the top position when potential clients search for similar products or services.
What is SEO, and how does it affect my business?
Search engine optimization increases the visibility of a website and drives more quality traffic to the pages. SEO uses keywords and other factors to rank websites on search engine results pages (SERPs). If your page appears higher on the first page of search results, more people looking for asphalt paving services will click and visit your website.
Does SEO have a return on investment?
The ROI you get from SEO will increase over time as the ranking on SERPs increases. That means it is a long-term investment. The leads will increase with time, but the costs will remain the same.
How long before the ROI?
Typically, it takes a few months before you start experiencing a significant increase in traffic and return on investment. Remember, SEO should only be a part of the marketing strategy and not the only marketing method.
Types of SEO
Local SEO
Regional paving companies use local SEO to compete for clients within a smaller geographical area.
E-commerce SEO
Companies that sell online, such as Amazon and BestBuy, use e-commerce SEO.
National SEO
Larger companies competing on a larger geographical scale can use national SEO. Most of them do not sell directly to consumers. They use distributors that supply the products to local users.
All the above can attract different kinds of traffic. Choose the one that will give you your targeted demographic.
SEO elements to use
As an asphalt paving contractor, it may be best to use local SEO that uses the following aspects:
Keywords: Keywords are crucial because they are the words users type on search engines. There are longtail keywords and shorttail keywords. Longtail keywords have a low search volume with higher conversion rates, while shorttail keywords have more searches but fewer lead conversion rates.
On-page SEO: On-page SEO addresses various elements on your website and helps the search engines understand the nature of your business. Some on-page SEO techniques include:
- Mobile-friendliness – Over half of the internet users rely on mobile phones to conduct searches. A site that does not load on phones loses over 50% of potential clients.
- Speed – Every page on the website should take a maximum of 3 seconds to load. The faster the website is, the better.
- Tags – Title and heading tags give web pages a structure they need to make them more entertaining and easily understandable.
- Content – Search engines tend to understand the text better than images on websites.
Off-page SEO: Examples of off-page SEO elements include:
- Google My Business – This feature gives Google search engine more insight into your business for a higher ranking. Check the information they allow and keep it updated.
- Backlinks – Allowing other sites to link to your website can also influence SERPs. A more authoritative site linking to yours shows your paving business is reputable.
- Local citations – Having the business name, contact information, and address on several online directories can also prove your credibility to search engines.
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